Global Brands
KitKat Campaign
KitKat is nostalgia: the break you remember from childhood and still reach for today. We framed it inside the Dubai Frame, pairing a loved local landmark with that familiar emotion. The concept was appreciated by KitKat Arabia.
Concept and Creative Direction
Culturally Rooted Storytelling
Social media ad design
Al Ain Milk Campaign
Al Ain milk is the taste of home: the glass poured at breakfast and shared at the family table. We framed it floating inside the Dubai Frame, pairing a loved local brand with one of the city’s most iconic landmarks.
Concept and Creative Direction
Culturally Rooted Storytelling
Social media ad
Mars Cosmetics Campaign
Mars Cosmetics, a well-known beauty brand in India, arrived in the UAE and the GCC. We created a launch concept to introduce it to a new market: a matte lip range with a bold, elegant look, and the full collection framed inside the Dubai Frame, so a new brand feels at home in one of the city’s most iconic landmarks.
Market Launch Concept
Culturally Rooted Storytelling
Brand Guidelines
Result Oriented Work
KitKat Arabia
Loved the Concept
Reacted on instagram
Al Ain Farms
Liked the Concept
Reacted on instagram
Dubai Frame Series
KitKat and Al Ain Milk
Independent Concepts
Direct Brand Outreach
Brands Responded
Creative Pitched by DM